How to add sameAs links to your Organization schema
sameAs links in Organization or Person structured data, pointing to Wikipedia, Wikidata, LinkedIn or Crunchbase profiles, let engines confirm who you are. Add a sameAs array that lists your official public profiles, keep the details identical across them, and validate the JSON-LD before you publish it.
By ratemysite.ai editorial team. Updated .
How do you fix it?
- List your official public profiles: LinkedIn, Crunchbase, Wikipedia or Wikidata, GitHub, YouTube and social accounts.
- Add a sameAs array to the Organization (or Person) JSON-LD on the home page with the full https URLs.
- Only include profiles you control or that describe you, and check each one links back to your site.
- Keep the name in each profile identical to the name in your schema.
- Validate the markup with the Rich Results Test, then re-run the audit.
What is a citable entity?
A citable entity is a person, company or product that engines can identify with confidence and reference by name. To trust that "Acme" on your site is the same Acme found on LinkedIn and Wikidata, engines look for links that tie the profiles together. The sameAs property in Schema.org is that link: a list of URLs that refer to the same thing as the page. With 4 or more matching profiles, identification is usually reliable.
How do I make my profiles match?
Use the same name, logo, description and website URL on every profile, and link each profile back to your home page. A two-way link is much stronger than a one-way claim. Create a Wikidata entry if your organization qualifies, since many AI systems use it as a reference. Keep the list in sameAs short and accurate; dead or unrelated links weaken the signal. Review it twice a year, after rebrands and when you open new profiles. Remove any profile that you no longer maintain, since an abandoned account with old details can contradict your current information.
How much does this check matter?
- This check is worth about 1.2% of the overall score.
- A finished report is reused for 24 hours before you can re-analyze it.
- Each page is fetched with a timeout of 10 seconds, and HTML larger than 2 MB is not audited.
What else do people ask?
- Do I need a Wikipedia page?
- No. Wikidata, LinkedIn and Crunchbase profiles are easier to get and are enough to start. Wikipedia requires notability.
- Is sameAs a ranking factor?
- Not directly. It helps engines connect your site to the right entity, which supports knowledge panels and accurate AI answers.