How to add linked contact and about pages
A linked contact page and about page are basic trust signals that Google quality guidelines and AI engines look for. Create both, say who runs the site and how to reach them, and link them in the footer of every page.
By ratemysite.ai editorial team. Updated .
How do you fix it?
- Create an /about page that states who runs the site, what it does and since when, with a real name or company.
- Create a /contact page with at least one working way to reach you, such as an email address or a form.
- Add both links to the footer so they appear on every page.
- Add Organization structured data with your name, url and contact details.
- Re-run the audit and confirm the Contact page check passes.
Why do contact and about pages matter?
A contact page is a page that tells visitors how to reach the people behind the site. Google's quality rater guidelines ask raters to find out who is responsible for a website and how to contact them, and they rate sites with no such information lower, especially for shopping and advice topics. AI assistants lean on the same signals when choosing whether to cite an unknown site, since a real, reachable owner suggests accountability.
What should these pages contain?
On the about page, explain who you are, what you do, who it is for and why you are qualified, in 150 to 300 words. Add names and photos where you can. On the contact page, give an email address, a form, and an address or hours if you have a business location. Link both from the footer, because the footer appears on every page and is where visitors and crawlers expect them. Keep the details current and respond to messages.
How much does this check matter?
- This check is worth about 1.7% of the overall score.
- A finished report is reused for 24 hours before you can re-analyze it.
- Each page is fetched with a timeout of 10 seconds, and HTML larger than 2 MB is not audited.
What else do people ask?
- Do I need a phone number?
- Not required. One reliable contact method is enough, but businesses that take payments should show a postal address and support channel too.
- Will a contact form alone satisfy the check?
- The check looks for a linked contact or about page. A page with a form and a visible email address is the safest.